Creating a dynamic new digital brand presence for Cerberus Capital, one of the world’s leading private investment firms.
Client
Cerberus Capital
Year
2021
Services
Design Strategy
Platform Strategy
UX Consulting
UI Consulting
Platform Development
The Challenge
We began by developing a brand and digital strategy/architecture that would allow for growth over time as Darwin’s Ark expands its scientific research offerings. Next, we developed a visual system that appeals to multiple audiences and positions the organization as a serious leader in the advanced sciences space. We then rolled out a strategic design system across web, mobile, and packaging. Currently, we are developing a roadmap for future products and services that extend and enhance their core offerings.
The Approach
We began by developing a brand and digital strategy/architecture that would allow for growth over time as Darwin’s Ark expands its scientific research offerings. Next, we developed a visual system that appeals to multiple audiences and positions the organization as a serious leader in the advanced sciences space. We then rolled out a strategic design system across web, mobile, and packaging. Currently, we are developing a roadmap for future products and services that extend and enhance their core offerings.
