esk8 Unity is a leading brand, reseller, and advocate within the electric skateboard and EV community.
Client
esk8 Unity
Year
2024
Services
Visual + Verbal Identity
Social Media Campaigns
Product Design
The Challenge
Creating an alternative-style brand identity and design system for a forward-thinking e-skate company presents unique challenges. First, understanding demographic data is crucial. E-skateboards attract a diverse audience, from tech-savvy millennials to environmentally-conscious urban commuters. Crafting a brand that appeals to these varied demographics requires an in-depth analysis of user preferences, lifestyles, and values. This understanding gave us the confidence that the branding would resonate across different segments while maintaining an edgy yet cohesive identity.
Another challenge is integrating the physical product design with digital experiences. The design system must reflect the innovative nature of e-skateboards, incorporating elements that highlight their advanced technology and sleek design. This could involve a blend of minimalistic aesthetics with bold colors and weathered or distressed visuals. Meanwhile, the digital experience—spanning from the website to e-commerce—needs to be intuitive and engaging, offering seamless navigation, real-time tracking, and interactive features. Balancing these elements while preserving the brand’s core identity is key to creating a compelling and unified brand experience that stands out in a competitive market.
The Results
The new brand identity for esk8 Unity introduces a cutting-edge visual system that distinguishes it from the conventional aesthetics of its global competitors. With an edgy look and feel, the brand tells the story of esk8 Unity in a fresh, dynamic way that resonates with a diverse audience. The design system extends seamlessly across all related physical products—from backpacks and tools to helmets and lifestyle apparel—creating a cohesive and compelling brand experience. This unified approach enhances product appeal and solidifies the brand’s position as a leader in innovation and style within the e-skate market.
