Symitri is the first fully integrated privacy firewall and real-time clean room for digital advertising.
Client
Symitri
Year
2024
Services
Brand Strategy
Visual + Verbal Identity
Product Design
UX/UI Design
Creative Direction
Go-to-Market Strategy
The Challenge
Our core mission was to craft a branded visual and verbal design system that distinctly differentiates Symitri from the “sea of sameness” in the ad-tech landscape, while communicating complex technical strategies and new concepts in plain English to a diverse audience.
All communications needed to embody simplicity and boldness, highlighting the exceptional qualities of the company and its products. We faced the challenge of conveying sophistication without being alienating.
The visual and verbal identity had to be clear and progressive, reflecting our commitment to innovation and excellence. This required a thoughtful, detail-oriented approach to outward communications, allowing Symitri to stand out with a confident yet approachable brand image and messaging.
A unique and consistent illustration style was created using A.I. image generation.
A unique and consistent illustration style was developed using AI image generation. All images and their associated prompts were cataloged in the Symitri brand book and toolkits. Over 200 distinctive branded images were created, ready for use across digital and print mediums.
Dashboard Design
Empowering digital marketers to navigate data-driven strategies securely, the Symitri Audience Insights Dashboard offers a bold, intuitive interface that combines visual appeal with robust functionality. Designed with privacy-safe programmatic advertising in mind, this dashboard provides marketers with clear, easily navigable sections that simplify the process of matching first-party audience data with trusted third parties.
Key metrics—such as audience overlap, match rates, and reach estimates—are displayed in vibrant, dynamic charts, offering marketers quick insights into campaign potential. Interactive features, like customizable filters and real-time data syncing, enhance engagement and allow users to tailor their view for the most relevant insights. Advanced security protocols safeguard data at every step, enabling marketers to make informed, privacy-first decisions confidently.
All relevant digital touchpoints were considered during the design phases to ensure a crisp and consistent branded experience throughout the user journey. Dashboard user experience principles and interface design elements were defined in the latter part of the creative phase, enabling a smoother transition into rapid prototyping with increased efficiency.
Results
The process we established early on enabled efficient decision-making at both the brand and product levels, resulting in a faster time to market.
Our team developed multi-functional, consumer- and advertiser-facing applications that deliver a seamless user experience and a brand that simplifies decision-making for advertisers and publishers alike.
The brand launch was a huge success, receiving accolades across the industry and establishing itself as a defining brand in the space.
Advertising and marketing campaigns run consistently with support from both in-house and agency teams, all utilizing the robust brand system and assets created.
